MALAMA INTERNATIONAL JOINS FASHION WITH COMPASSION FOR BREAST CANCER AWARENESS

West Hollywood, CA -- Malama International's Brian Rusch and Alika Medeiros joined Hollywood's fashionistas at the Sergio Rossi boutique in West Hollywood to help launch the "Pinkitude: Fashion with Compassion" campaign benefiting the Los Angeles chapter of the Susan G. Komen foundation.

The cocktail reception was a fundraiser with 10% of the sales of the Limited Edition shoe going to the foundation and 100% of the proceeds from the sale of the Pinkitude Pink Ribbon Cards also going to the Susan G. Komen foudnation.

The Los Angeles affiliate of the Susan G. Komen foundation raises funds to support local breast cancer services and national breast cancer research programs. A major focus is to help women who have symptoms of breast cancer but cannot afford diagnostic work or treatment - either because they do not have health insurance or because their insurance company will not pay. Of all breast cancer foundations, Komen is the only organization where 75% of the net proceeds stay in the communities where they are raised. For more information please visit www.KomenLACounty.org

For more information contact: Lisa Braun Dubbels
lisa@catalystpublicity.com